Hiring Now: Lead Gen Specialist

Overview

The Lead Generation Specialist performs activities focused on identifying and nurturing potential customers or leads for a business. The primary goal is to create a pipeline of qualified leads that can be passed on to the sales team for further engagement. The Lead Generation Specialist plays a crucial role in the sales and marketing process, acting as the bridge between marketing efforts and the sales team. Effective communication, strategic thinking, and a keen understanding of the target audience are key skills for success in this role.

Responsibilities (included but not limited to):

• Market Research: Conduct research to identify potential markets, industries, and customer segments. Analyse market trends and competitor activities to stay informed.
• Lead Identification: Use various channels such as online research, social media, and industry databases to identify potential leads.
• Data Management: Build and maintain a database of potential leads. Ensure data accuracy and update lead information regularly.
• Outreach and Prospecting: Utilise email, phone calls, social media, and other communication channels to reach out to potential leads.
• Qualification: Assess the suitability of leads based on predetermined criteria.
• Collaboration with Sales: Work closely with the sales team to understand their needs and criteria for qualified leads. Regularly communicate with sales teams to provide updates on lead progress
• Reporting and Analytics: Track and analyse lead generation metrics and KPIs. Provide regular reports on the effectiveness of lead generation campaigns.
• Technology Utilisation: Use CRM (Customer Relationship Management) tools to manage and track leads.
• Continuous Improvement: Stay informed about industry best practices and emerging trends
  in lead generation. 
  
  

Requirements:

• Bachelor’s degree in any Business course, or related field. (Relevant experience can be considered in lieu of a formal degree including those qualified in Project Management - PMP).
• Minimum 3 years experience in project planning and management or similar roles.
• Ability to work collaboratively with cross-functional teams to achieve business objectives.
• Results-driven mindset with the ability to meet or exceed revenue targets.
• Strong analytical and problem-solving skills with the ability to use data to drive decision-making.
• Ability to work under pressure and meet tight deadlines.
  
  

Compensation & Allowances:

• Competitive salary package with additional perks (Basic Salary + Parking Credit).
• Various allowances provided (petrol, toll, meals).
• Comprehensive fringe benefits, including healthcare, wellbeing packages, and leave entitlements.
  
  

Professional Growth & Career Advancement:

• Opportunities for career advancement and promotions.
  
• Support for attending seminars, courses, and events related to professional growth.
  
• Exposure to digitisation through the exploration of various software, fostering skill development.
  
• Open concept workstation, contributing directly to the company’s growth, and a fast-paced, dynamic office environment.